Digital marketing representative

Job Summary

The Digital Marketing Representative would be responsible for the planning and implementation of LifeBank’s social media strategy. He/she will develop new ways of increasing the number of donors on the LifeBank platform. He/she will work to grow the voluntary donors base of the company, foster relationships and develop new opportunities for LifeBank’s community department. He/she will work directly with the Sales and Growth departments to develop campaigns that will help LifeBank reach her goals.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 1 year

Job Description

  • Work in line with company policy to achieve set targets and outcomes within schedule
  • Develop and implement digital marketing campaigns
  • Oversee a social media strategy; Create and manage link building strategies, content marketing strategies, and social media presences; develop engaging online content including forums, videos, graphics, and blogs; monitor and analyse content success
  • Write and optimise content for the website and social networking accounts such as Facebook, Twitter and Instagram
  • Track and analyse website traffic flow and provide regular internal reports
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; evaluate new technologies and implement these new technologies in developing campaigns and update current campaigns to include new information; ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time and improving conversion
  • Write copy for email marketing campaigns; develop and implement email and social media marketing campaigns
  • Develop and implement SEO and PPC strategies
  • Innovate and present new marketing platforms and strategies
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Use Google Analytics, Google AdWords, and other relevant sites
  • Drive traffic to company pages thus increasing donor signups and donations.

Requirements:

Educational Qualification

  • University graduate and have undergone NYSC.
  • Experience
  • Minimum one year experience in similar role.
  • Skills and Abilities
  • Editing and writing skills: proficient in devising and editing content for various digital(Social media) platforms.
  • Excellent video editing skills
  • Strong knowledge of search engine optimization, PPC, Google Analytics, etc.
  • Advanced Word and Powerpoint skills
  • Project management skills: Proficient at handling time-sensitive projects and meeting deadlines
  • Result-oriented team player with exceptional motivation and interpersonal skills.
  • Basic knowledge of graphics design
  • Personal Attributes
  • Have a deep desire to work in the Health-Tech industry
  • Sociable and friendly
  • Confident and pleasant
  • Very tech savvy and knowledgeable of current trends
  • Loves a challenge
  • Work Environment
  • Work in the office on a shift system
  • May be required to work weekends
  • Would be required to attend company event

How to Apply?

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