Job Summary

Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to generate interest in company's brand and products

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description

The job holder will be primarily required to Design and oversee aspects of our digital marketing function including our marketing database, email, and display advertising campaigns.

  • Handle social media platforms.
  • Create and manage link building strategies, content marketing strategies, and social media presences.
  • Manage email and social media marketing campaigns
  • Forecast marketing campaign growth and ROI for marketing campaigns.
  • Prepare accurate reports on our marketing campaign’s overall performance. Coordinate with advertising and external consultants to improve marketing results. Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience. Work with sales & marketing teams to brainstorm new and innovative growth strategies.
  • Innovate and present new marketing platforms and strategies monitor contests, giveaways, and other digital projects.
  • Develop and implement SEO and PPC strategies
  • Develop engaging online content including forums, videos, graphics, and blogs; monitor and analyze the content success
  • Use Google Analytics, Google AdWords, and other relevant sites. Drive traffic to company pages
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

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