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Digital marketing officer

Job Summary

A consulting firm seeks qualified candidates to fill this role   Summary: Responsible for developing, implementing and managing marketing c...

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 3 years

Job Description

A consulting firm seeks qualified candidates to fill this role

 

Summary:

Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

 

Responsibilities;

Your day-to-day duties include:

Creating digital marketing campaigns for online channels like websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter

Developing market research surveys and working with customers in focus groups

Working with marketing and PR professionals

Briefing other professionals like web designers on advertising campaigns

Writing content for websites, email and social media

Designing and writing e-communications like e-newsletters and text campaigns

Making information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media

Using data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns

Tracking the success of your marketing campaigns and presenting your findings to management

Using techniques like search engine optimisation (SEO) and search engine marketing (SEM).

 

Skills;

The ability to analyze data  a creative approach

strong organization and planning skills

 

IT skills

The ability to work under pressure and to deadlines

The ability to 'sell' your ideas

Good presentation skills

 Salary is Negotiable

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