Digital marketing lead

Transsion Holdings

Job Summary

The Digital Marketing Lead will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels. He/She will be required to keep social media channels updated and brand-focused, and seek out new social media avenues, and ways of connecting with target audiences.

  • Minimum Qualification: HND
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description

  • Lead, measure, and optimize SEO/SEM for the organization to maximize traffic and visibility.
  • Create a strategy, plan and execute integrated digital acquisition programs that include a mix of web, mobile, social, display and SEO/SEM advertising elements to increase sales.
  • Measure and report performance for all digital marketing campaigns and channels (ROI and KPIs), using the data to drive improvement and increase conversion rates.
  • Integrate online activities with off-line marketing communications plans to ensure campaigns maximize sales.
  • Responsible for leading website development and ongoing improvements to ensure content drives engagement and increases sales opportunities and revenue (KPIs).
  • Review new technologies and make recommendations keep the company at the forefront of developments in digital marketing.
  • Manage and enhance trigger email marketing matrix throughout the customer lifecycle to maximize sales.
  • Manage vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects branding specifications.
  • Plan and monitor budgetary control for all digital marketing.
  • Comply with all advertising, ADA, BSA and regulatory requirements.
  • Other duties as assigned.

Experience & Qualifications
  • Minimum of HND/BSc
  • 2-5 years of relevant experience in digital marketing.
  • Required Competencies and Attributes
  • Excellent knowledge of social media platforms
  • Previous experience leading teams
  • Excellent verbal and written communication
  • Organized and able to meet deadlines
  • Great Content Writing skills
  • Great team player
  • Strong Customer-Service Skills
  • Detail-Oriented.

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