Develop and implement SEO(Search Engine Optimization)/SEM and PPC(Pay Per Click) strategies
Create and manage link building strategies, content marketing strategies, and social media presences
Innovate and present new marketing platforms and strategies
Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
Forecast marketing campaign growth and ROI for marketing campaigns
Manage email and social media marketing campaigns
Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
Being Innovative and creativity with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Use Google Analytics, Google AdWords, and other relevant sites
Drive traffic to company pages
Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
Coordinate with various stakeholders from manufacturing units to campaign managers including the user experience teams
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Skills and Qualifications
Bachelor degree in Marketing.
1-4 Years’ Experience in Marketing
Qualified member of the CIM or equivalent.
Experience managing PPC, SEO and Affiliate programmes.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Strong understanding of current online marketing concepts, strategy and best practice.
Strong Written and Verbal Communication Skills, Editing, Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, Strong Attention to Detail.
Experience in ecommerce, SEO, PPC, Google AdWords, Content Management Systems Email marketing, and social media.
Previous experience in a similar digital marketing role.