Digital Marketer

Job Summary

You are required to have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns of all Trends Ventures Products (Security, Farm, Feedmill and Properties) from concept to execution. You are required to work hand in hand with the In-door Sales Manager and HOD, ICT department, Farm Coordinator and Business Unit Manager, Feedmill Division for all needed information as regards our Products and Services. As a Digital Marketing Executive, you are also required to work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description



Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Assist in the formulation of strategies to build a lasting digital connection with consumers

  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

  • Be actively involved in SEO efforts (keyword, image optimization etc.)

  • Prepare online newsletters and promotional emails and organize their distribution through various channels

  • Provide creative ideas for content marketing and update website

  • Collaborate with designers to improve user experience

  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

  • Acquire insight in online marketing trends and keep strategies up-to-date

  • Maintain partnerships with media agencies and vendors

Experience: 2-3 years cognate experience

Qualification: Bsc/HND in Marketing, Business Administration, Computer Science and competency in computer literacy


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