Digital business/marketing executive

Job Summary

We are looking for an experienced Digital Business/Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. Sequel to our phone conversation, the digital business executive will be responsible for developing a strategic road-map for the firm's digital platforms, products/services; providing seamless and exceptional experience for prospects and existing customers across all digital channels. The ideal candidate should have a passion for all things marketing and technology. The candidate should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing revenue growth. The candidate must be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description

A reputable organisation seeks to fill the above position with suitable and qualified persons.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Instagram, Facebook etc.)
  • Launch optimized online adverts through Google AdWords, Instagram etc. to increase company revenue (What is paramount to us is a good return on Investment)
  • Be actively involved in creating SEO contents (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and share your ideas with the website development team.
  • Collaborate with designers/web developers to improve user experience and acquisition.
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Create a monthly report.

Job Requirements

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Perfect knowledge of web analytics tools (e.g. Google Analytics etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Experience in marketing or relevant field

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