Customer marketing manager

Mindfield Resources

Job Summary

Mindfield Resources - Our client is a globally renowned organization in the consumer goods sector and has had some major wins in Nigeria where they...

  • Minimum Qualification: MBA / MSc
  • Experience Level: Management level
  • Experience Length: 7 years

Job Description

Mindfield Resources - Our client is a globally renowned organization in the consumer goods sector and has had some major wins in Nigeria where they have a specific focus to expand and grow market share. 

Your Role

  • Working across a  Niger and in tandem with the East  & West Africa (this should give you an indication of the size of the role ) you would work closely with different business units and distributors in the development and implementation of category management strategies, this will focus on increasing in-store presence, strengthening brands, optimizing product assortment, and promotional strategy.
  • Driving in-store conversion, perfect in-store execution, engage closely with the distributors & retailers to ensure effective store space strategy.
  • Armed with experience in shopper marketing you would leverage the same to counter barriers and create an enhanced shopper journey.
  • Working closely with the business development team you would significantly contribute to the channel development strategy & execution.
  • NPD retail launch strategy, the annual plan for the events calendar for the MEA region would come under your KPIs.

Must-Have

  • Graduate with preferably an MBA. 7- 10+ years of experience in trade/shopper marketing.
  • An analytical mindset you should be able to work on both planes of strategy and execution. Should have had a stable career and growth within the organizations that you have worked in.
  • The client organization offers an excellent value driven culture with a empowerment and good career traction for the career orientated. 

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