Job Summary

CRM Coordinator is responsible for execution of CRM roadmap and CRM strategy by growing betBonanza loyal customer base, managing full cycle of campaigns and following customer journey from onboarding down to churning. CRM Coordinator works closely with Product managers, Head of Operations and Marketing team to drive conversion, improve retention and customer loyalty.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description


Collecting campaigns from briefs and cross checking with product and marketing teams to ensure all details are available for campaign execution
Set-up communications and send them out through CRM channels across the customer life-cycle
Working with CRM tools, including setting up e-mail, sms, whatsapp send-outs
Keep updated the customer communication calendar
Launching and testing promotions on multiple devices, including promotional landing page creation
Quality control of communication content
Pulling and organising segmentation lists to prepare for execution of campaigns
Communicating campaign schedules, mechanics to all stakeholders (Marketing team, Customer Service team)
Test the quality and functionality of CRM Campaigns
Provide basic post data reports on CRM Campaigns
Keeping all communications in line with the betBonanza.com brand principles
Requirements:
Excellent spoken and written English
Previous experience in similar role
At least basic knowledge of HTML/CSS
At least basic excel skills and handy working with big amounts of data
Great attention to detail
Well organized and structured approach
Excellent time management skills
Copywriting skills/experience is an advantage

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