Content Strategist / Personal Assistant

New

Job Summary

The Content Strategist develops paid and non-paid social media and content strategies and will also act as the PA to the Managing Director of the firm

  • Minimum Qualification: HND
  • Experience Level: Entry level
  • Experience Length: 4 years

Job Description

  • Develop and manage digital marketing campaigns
  • Oversee a social media strategy
  • Manage and maintain the organisation’s websites
  • Write and optimize content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyse website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Job Requirement:
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Minimum of 4 years experience as a strategist in an NGO.
  • Possesses understanding of Social advertising campaign management and optimization practices across the biggies, Facebook, LinkedIn, Twitter, Pintrest, Vine and Instagram.
  • Compile data across several social media platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
  • Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
  • Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns
  • Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams - new business experience a plus.
  • Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
  • Displays understanding of business concepts and client objectives in order to identify campaign expansion opportunities
  • Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
  • Ability to self-manage while managing assigned teams and projects under tight deadlines.

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