Content marketing manager

Carlcare Development Nigeria Limited

Job Summary

We are looking for a creative and strategic Content Marketing Manager who will be responsible for leading all content marketing efforts for our various brands marketing campaigns.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

Carlcare Development Nigeria Limited, a subsidiary of Transsion Holdings (formerly known as TECNO Telecom Limited), is a high-tech company specializing in the R&D, production, sale and service of mobile communication products. 

Job Summary

  • This role requires the ability to collaborate with cross-functional marketing functions to develop, test, and optimize awareness and engagement and lead the content marketing efforts from strategy and execution to distribution.

Job Description

  • Create compelling, well-researched content across multiple platforms that effectively communicates our brands’ value proposition, drives leads, generates press interest, and drives conversion of prospects to customers.
  • Influence content strategy by working with marketing, sales, and product teams to identify and fulfill content needs for all phases of the buyer's journey and campaign lifecycle.
  • Develop our voice and craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels
  • Edit and review content for brand consistency and voice; thereby ensuring high quality for all our content
  • Provide creative ideas to support graphic design and campaign briefs
  • Develop SEO website content to drive organic growth.
  • Ensure content is on-brand, consistent in tone, and complies with SEO best practices
  • Track, measure results, and gather insights and optimize content for conversion.
  • Develop and manage social media content across all major social channels and specified verticals.
  • Manage and monitor team performance (KPI) against set objectives.
  • Build the content strategy for integrated marketing campaigns across all channels.

Job Requirements

  • Minimum of a B.Sc. in Business Administration, Marketing, Mass Communication or any related field of study
  • 3-5 years of proven experience in content marketing/content strategy.
  • Experience working both strategically as well as in an executional capacity for content development
  • Excellent writing and communication skills are required
  • A versatile self-starter that can create high-level content strategies while simultaneously executing on content pieces.
  • An understanding of SEO and how to optimize content for target keywords.
  • Experience with helping construct marketing campaigns.
  • Experience managing agency and vendor relationships for design and content deliverables.
  • Must live and reside in Lagos.

How to Apply?

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