Content manager

Job Summary

Manages content creation for the company website ensuring content on the website stays up to date and relevant

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description

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Duties of a Content Manager

  • Overseeing all content creation activities for the organizations website.
  • Working closely with the marketing team to devise a web content strategy that aligns with the company's wider goals.
  • Creation of a content marketing calendar to ensure regular content on the website throughout the year.
  • Writing entertaining and informative search engine optimized copy.
  • Targeting keywords set by the online marketing manager and basing articles around them.
  • Keeping up to date with industry best practice and monitoring content activities of competitor websites.
  • Assisting the online marketing manager with ad-hoc copywriting.
  • Repurposing content for different mediums including social media and video.
  • Creation of entertaining and informative video content for the website.
  • Working alongside the social media manager to create content for the different social media channels.
  • Updating all sections of the website including homepage and all other categories.
  • Training the ecommerce team on how to use the website content management system.
  • Develop content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Create and publish engaging content
  • Edit, proofread and improve writers’ posts
  • Liaise with content writers to ensure brand consistency
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar and ensure content team is on board
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention
  • Background of the ideal Content Manager:
  • Degree educated ideally from an English
  • Highly articulate with an excellent command of written English.
  • Creative minded with an ability to conceive interesting ideas for new content.


Requirements 

  • Proven work experience as a Content manager
  • Hands on experience with MS Office and Word Press
  • Basic technical knowledge of HTML and web publishing
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media
  • Excellent writing skills in English
  • Attention to details
  • Good organizational and time-management skills.

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