The African Talent Company | TATC

Communications and Partnerships Manager

New

Job Summary

The African Talent Company seeks qualified candidates to fill this role for a client in Nigeria.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description

This role reports to the Director of Marketing. KPIs to be met on a regular basis will be communicated.

This a key role that requires a strong background in Communications, PR and strategy as you will be representing our firm on all fronts. You must have excellent writing and editing skills and be comfortable being a key spokesperson for the company. The successful candidate will have strong networking skills to help identify and secure key partnership opportunities. 

Job Duties and Responsibilities:
  • Develop new business partnerships and establish the positioning of our brands within its sphere of influence and product sectors using all relevant channels:
  • Oversee all internal & external communications for all our brands and products; new media relations & communications strategy; clients products, media partnerships, brand positioning.
  • Develop framework partnerships network for our brands.
  • Develop new content formats for external distribution across all brand corporate channels; videos content, client case studies, brand campaigns, press releases etc
  • Develop crisis management strategy for our brands
  • Develop a media relations strategy:
  • To include high-level placements of Pulse content/senior staff in media, print and broadcast;to identify these media ‘gigs’ weekly and outline content distribution plan for relevant
  • placements & communicate with relevant staff for interviews, column contribution etc depending on the platform; all details to be outlined and included in the strategy document.
  • Leverage existing media relationships and cultivate new contacts within business and industry media - events, conferences etc
  • Identify local & international online reach partners split as aggregators and bookmarking sites:
  • Ensure Pulse is listed as a content provider on the reach partner platforms using either the auto-feed or manual feed setup; for manual feed platforms, ensure content relevant to the platform’s audience is distributed on a daily basis.
  • Review referral traffic source details based on traffic generated from new sources, include on the partner list and confirm publisher status either on auto or manual feed setup.
  • Develop a framework for Influencer network for our brands:
  • Influencer network strategy for promoting Pulse content (with relevant influencers that target our audience with a focus on expanding the brand’s reach across channels) and client campaigns (with influencers relevant to each client based on the campaign brief). 
  • Identify Leads and Recruit Influencers into the Network. 
  • Recommend & experiment with new ways of engaging our influencers, further deepen our relationship with existing influencers towards achieving all set goals for the Pulse and for clients.
  • Utilize search and social insight tools to measure influencer efforts in accordance to KPIs and campaign objectives; Leverage data and benchmarks to provide strategic recommendations.
  • Develop a media press release strategy:
  • Ensure media press release lists are updated & documented on a category level for generic and platforms per market.
  • Setup content distribution calendar for press releases weekly and monthly (locally & international) working closely with the different teams for content sourcing.
Skills and qualities you’ll bring to the team:
  • A strong background in Communications and PR
  • A proven track record of executing successful brand strategies
  • Great stakeholder management and project management capability
  • Highly organized
  • Ability to present clear, well-thought-out recommendations
  • Excellent writing and editing skills
  • Passionate about digital and the latest marketing trends


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