Planning, implementing and overseeing all marketing and advertising campaigns.
Liaising with sales and public relations teams to align objectives.
Growing and developing the in-house marketing team.
Building a network of reliable external agencies and marketing professionals.
Conducting market research and staying abreast of competitor positioning.
Must have a great deal of marketing experience.
Contributing to new business development initiatives.
Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
Deploying successful marketing campaigns from ideation to execution
Experimenting with various organic and paid acquisition channels
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups and audience.
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Analyze consumer behavior and adjust email and advertising campaigns accordingly
5 years experience
Minimum of a BSC