Roles and Responsibilities:
Carry out brand strategy planning and brand system building according to the group strategy, and take full charge of brand planning, design, promotion and management of the group;
Make accurate brand judgment according to the group's development strategy plan, formulate of the group's long-term plan, medium-term plan and annual brand plan, and be responsible for the implementation of all the plans;
Formulate annual promotion strategy, resource allocation plan and implementation plan, channel advertising project management and expense monitoring; Establish effective analysis and evaluation system to ensure brand building and promotion effect;
Conduct market research to analyse the impact of brand activities of peers or competitors on the company;
Establish and maintain the mainstream media resources of the industry, and effectively use all kinds of resources to implement brand marketing plans.
Working knowledge, skills and competencies and attributes
Confident decision-making ability;
ability to handle and organize a huge labour force perfectly;
the ability to foster confidence in the workers in the diverse situations;
A creative and innovative approach to problem-solving;
Ability to write clear and precise reports and to relate complex information simply to a diverse range of people;
Good negotiating and organisational skills;
Good written and oral communication skills;
Working knowledge of use of Microsoft Office suite.
Full-time graduated from high standard university, preferred with experience in studying abroad;
More than 5 years of brand management experience, at least 2 years in director-level position;
Familiar with PR media brand promotion and operation, excellent brand strategy ability and integrated communication skills;
Strong brand awareness, excellent proposal ability and communication skills, experience in large-scale relevant planning practices and successful brand planning cases;
Have a sensitive sense of the market and strong ability to collect information, and can independently operate brand marketing work.
Preferred with having working experience in large franchising and management hotel group or tourism services companies or Internet companies or brand management companies.