Brand manager

RS Hunter Limited

Job Summary

Our Client, a MNC within the FMCG industry wishes to engage the services of a Brand Manager who shall be responsible for Marketing Planning & E...

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 10 years

Job Description

Our Client, a MNC within the FMCG industry wishes to engage the services of a Brand Manager who shall be responsible for Marketing Planning & Execution, including leading & implementing Marketing Strategies, Processes & Procedures Execution, Goals/Targets Delivery, Process Controls, People Management, Cross-Functional Support and Coordination, etc.

 

Job Activities shall include:

Executing the Marketing Plans for brands, across Regions. 

Breaking down the Annual & Quarterly Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control. 

Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.

Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing - with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.

Liaise & Coordinate with internal departments (e. g. production, supply chain, sales, research and development) & external partners (e.g. agencies, freelancers, vendors, regulators, certification partners) to deliver successful marketing initiatives across platforms & geographies. 

Execute Digital & Social Media initiatives. 

Improve brands’ visibility across evolving POS formats, Modern Trade, Key Accounts, HORECA etc – through innovative designs, developments & activations. Driving excellence in OOH & Ambient Media. 

Product Management for NPD projects. 

Developing Associations & Properties across media vehicles. 

Handle Market Research, Media Planning & Execution for brands, categories & projects assigned.

 

Requirements

  • Education & Skills:
  • MBA (Marketing) from University/Business School/Institute of repute. 
  • Relevant Functional Skills & Expertise. 
  • Problem Solving. 
  • Interpersonal Skills and Man Management. 
  • Process & Procedure Implementation Skills. 
  • Good Communication & Presentation Skills. 
  • Team Spirit. 
  • Stress Management. 
  • Computer literacy and IT Skills.
  • Experience:
  • Around 10 years’ experience in the Marketing function, in a FMCG environment, with demonstrable successes in the various areas of Product & Brand Management; within an MNC. 
  • Experience of dealing with multi brand/product portfolio in a big Company. 
  • Good experience executing ATL, BTL, Market Research & Category Management across diverse geographies.

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