Brand manager

Walk in Solutions

Job Summary

We are looking for an experienced Brand Manager- specifically who has managed Personal care brands. The person has to be passionate about uncovering consumer insights and delivering innovative marketing campaigns.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description

Walk in Solutions, is a place where solutions are offered faster, of the highest Quality and with the sole objective of our client’s satisfaction. Backed by professionals with strong industry-specific experience, Walk-in Solutions is committed to offer you the best of services at all times. 

Job Purpose

  • You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brands’ reputation, improve customer experience and drive growth.

Key Responsibilities

  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Requirements

  • Proven working experience of 2-3 years as a brand manager/ Product Manager.
  • MBA in Sales & Marketing or a related field
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets.

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