-Work with internal and external teams and data sources to define, prioritize, and activate market segments.
-Uncover and speak to obvious similarities and differences between customers through demographics and psychographics.
-Use these insights to create a custom positioning matrix for our different products and different customers based on the goals each group has for their website.
-Stay on top of market trends to figure out what story we should tell given where the market is going.
-Define our competitive set and articulate where we want to live in relation to the wide variety of options available to these audiences.
-Lead the creation of messaging that resonates with our audience by turning features into benefits that people naturally understand.
-Define and elevate the benefits of using ZulphaZain Packages and our whole suite of products.
-Lead the charge on how we bring new products and services to market.
-Work with internal stakeholders to uncover the messages that need to be told.
-Work with channel managers to coordinate methods of communication.
-Define and track metrics of a successful launch.
-Meet with customer to enable active savings and target reach
-2-5years leading product marketing for financial & merchandise products and services.
-A data driven mindset — you know how to segment an audience and put numbers towards squishy campaigns. You love quantifying your work.
-A proactive nature — you lay out a strategy that others are eager to follow.
-A bias toward collaboration — people are lining up to work with you because they know that your leadership will help them reach the company’s goal.
-Minimum of HND/Degree. or equivalent