Job Summary

This person is responsible for merchandising and promoting the company's products and services across all digital channels. The candidate will work with our category management and digital teams to increase the sales of products on our websites. They are responsible for optimizing the online shopping experience for our customers Must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (analyzing data, solving problems). The Product associate will help monitor and drive the business on all aspects of demand, customer experience, and conversion.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 1 year

Job Description

  • Increase sales from our websites by increasing the # of orders, improving the conversion % and increasing the average order size
  • Work with category management to plan and execute effective online merchandising campaigns; Coordinate these campaigns with other online efforts and our print and sales channels to ensure a consistent marketing message across channels
  • Manage the positioning of products and promotions on the company's websites to increase the conversion % and the average order size
  • Manage the feature roadmap for main company site and the ecommerce website; Work with cross-functional team to add features and improve the customer experience
  • Identify and execute unique digital marketing campaigns to improve the customer experience and increase sales, such as personalization and affinity marketing
  • Create landing pages to improve the effectiveness of the marketing campaigns
  • Manage the positioning of value added content to improve the customer experience (images, videos, selection guides, spec sheets, customer reviews, etc.)
  • Recommend attributes for products to improve filtered search and changes to the navigation and UI to improve the shopping experience
  • Recommend and execute SEO strategies and tactics
  • Responsible for analyzing KPIs and customer behavior and generating reports for key stakeholders; Recommend changes to our websites and merchandising based on the data

Minimum Qualifications: 

  • Undergraduate Degree required (ie, technology, ecommerce, consulting)
  • B2B or B2C E-commerce experience in a similar role
  • Previous experiences within a consumer goods or retail company 
  • Keen understanding of digital technologies and data to be an effective manager of the E-commerce platform, working with the platform provider pertaining to all website development projects, updates, and enhancements.
  • Familiar with consumer behaviors, web marketing, online user experience concepts, practices, agile, business models, and programs 
  • Experience with web analytics software (i.e., adobe web analytics, google analytics, etc.)
  • Quantitative and qualitative analytic skills + Experience with MS Office (Word, PowerPoint, Excel) 
  • Exceptional interpersonal, communication (verbal and written), cross-collaboration, and team skills 
  • Basic understanding of statistics and probability Knowledge, Skills, Abilities and Competencies: 

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