Assistant brand manager

Job Summary

The Senior Marketing Associate is responsible for developing and executing marketing-related duties. The duties include: creating and defining marketing programs, planning and budgeting, end to end execution of marketing campaigns with external staff, tracking and measuring, and overall brand communication and representation.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

ReelFruit is an emerging fruit processing company, retailing a range of dried fruit snacks to cater to the growing number of health-conscious consumers in Nigeria. ReelFruit was established in 2012 and has achieved significant growth - retailing in over 350 stores nationwide, with a head office in Lagos and regional office in Abuja and Port Harcourt. The company also retails product on amazon.com in the US as well as internationally. 

Job Description

  • The company is seeking a qualified candidate based in Lagos to lead and coordinate marketing activities, position our brand locally and internationally, and drive our growth as a leading healthy snack company in Nigeria and beyond.

Duties/Responsibilities

Marketing:

  • Co-develop and execute company’s brand message and strategy.
  • Craft media messaging across different platforms to increase company’s awareness.
  • Develop advertising as well as PR and experiential campaigns.
  • Develop strategic brand and event partnerships that helps in elevating the Uber brand and awareness.
  • Oversee development of advertising, public relations and all marketing communications to meet product objectives.
  • Conduct marketing activities and optimize as needed.
  • Identify media outlets for press releases and promotions.
  • Enforce brand marketing guidelines in trademarks, logos, and publications.
  • Participate in cross-functional teams to execute product development plan.
  • Create advertisements, websites, and direct mail.

Administration and Reporting:

  • Develop and track marketing budgets, activities and results.
  • Manage all administrative tasks associated with marketing, customer engagement, and PR.
  • Act as the central point of contact and ensure that stakeholders are adequately informed of marketing initiatives both internally and externally.
  • Use data-driven decision making to track and improve the performance of marketing and promotion efforts.

Partnerships:

  • Seek opportunities with different stakeholders to drive company’s growth and position as the premier health snack company
  • Attend trade shows and other events that drive company’s publicity

Educational Qualification, Experience and Requirements

  • 3-5 years prior experience in a similar role with a marketing agency or company
  • Minimum of B.Sc. /B. A in Marketing or any related course
  • Excellent written and verbal communication skills
  • Ability to effectively organize allocated work activities, work to tight deadlines and coordinate in the effective organization of task and events.
  • Passion for branding and brand promotion/development
  • Proven in-depth knowledge and understanding of marketing and advertising ecosystem
  • Skilled in the practice of data analysis to draw both quantitative and qualitative conclusions
  • Proven methodical approach
  • Interested in building a marketing career with a medium scale business
  • Fast-paced, independent thinker
  • Ability to spot and forecast trends
  • Ability to analyze consumer demographics, preferences, needs, and buying habits

Note: 

  • Shortlisted candidates will be contacted via email.

How to Apply?

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