Job Summary

A renowned FMCG company in Nigeria requres Young, resourceful and agile Area Sales Managers for our sales operations PAN Nigeria.

  • Minimum Qualification: HND
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description


  • Deliver the monthly sales targets.
  • Achieve availability of our products in wholesale and retail outlets that is at the same level of our main competitors.
  • Work with our dealers and retailers to activate our products at the point of sale.
  • Identify, create and execute opportunities with dealers/retailers to increase sell-in/sell-out.
  • Supervise, coach and train the team on the job to better sell and merchandize our products.


  • Provide weekly/monthly sales forecasts for the assigned territory.
  • Execute the sales and marketing plan for the territory as agreed with the Region Sales Manager.
  • Develop strong relationships and close collaboration with all dealers.
  • Monitor dealers’ turnover and stocks on a weekly basis and ensure that our SKUs are available and that the dealers reach their monthly targets.
  • Develop and execute action plans in case the dealer falls behind on his/her monthly target.
  • Identify and recruit new customers, both, in wholesale.
  • Remit all cash collected on behalf of the dealer to the dealer without fail.
  • Raise orders and invoices; confirm dealer’s payment for new orders.
  • Co-ordinate with the Logistics/Warehouse team to ensure that goods are delivered within 24 hours.
  • Manage, control and secure assets (like vans assigned to dealers, POS materials, etc).
  • Ensure the disciplined execution of the SR’s daily/weekly call plan.
  • Keep track of actual calls versus calls scheduled; productive calls versus actual calls made.
  • Ensure that SRs perform daily reconciliation of dealer stocks sold through redistribution.
  • Develop and execute a training plan for the team (together with the Region Sales Manager).
  • Monitor the team’s performance and provide feedback to them on a regular basis.
  • Work together with representatives from the community to enhance our reputation.
  • Work together with the Marketing team to execute and track activities in the territory.
  • Monitor activities of beverage competitors (trade and consumer pricing, promo schemes, new products, etc.)

Job Requirements:

  • Minimum of HND with 5 years experience in Sales; preferably in Fast Moving Consumer Goods.
  • Building a sales plan for the territory (customer/outlet mapping, call/route plan, volume planning).
  • Proficiency in executing “Steps of the Call” and in building strong relationships with customers.
  • Must posses good analytics and computing skills.
  • Information tracking, analysis and preparing for presentation.
  • Planning and organizing.
  • Exerting personal influence for initiating action steps and execution of plans.
  • Decision-making and demonstrating self-confidence.
  • Strong customer focus and negotiating skills.
  • Applicant must not be above 35 years.

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