Group Head, Account Planning/Strategy

TBWA/Concept Limited

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TBWA/Concept was formerly known as Concept Unit. The company was founded in 1984 and is based in Lagos, Nigeria. TBWA/Concept Limited is a subsidiary of TBWA Worldwide. TBWA/Concept Limited is a firm that helps brands find strategic and creative white space through the power of 'Disruption'. We are a media-neutral ideas company, we also operate as an advertising and marketing agency.

Job Description

  • Reporting to the Business Director, he/she will be responsible for Interpreting consumer insights that drive the communication strategy and translates into effective marketing communication plans.

Specific Responsibilities

  • Reset the Planning and Strategy function to be in alignment with Agency’s new vision as the Growth Agency that offers effective solutions
  • Learn, understand and apply Agency proprietary tool in achieving the Agency vision
  • Initiate and drive the production of proactive and innovative communications and other brand-building solutions across all accounts
  • Ensure effective application of Account Planning techniques for idea generation, creative briefing through to creative execution.
  • Develop an impact measurement Metrics /evaluation method to check Agency effectiveness in view of the Growth positioning.
  • Sharpen the planning skills of every member of the team by constantly sharing planning knowledge and new methodologies.
  • Take responsibility for team development, performance and motivation.

Job Requirements

  • Analytical, numerate and deeply interested in consumer behaviour
  • Keenly aware of the most up to date initiatives in brand strategy and consumer communications.
  • Possess communication skills - verbal & writing
  • Passionate about the creative process and how communication works in marketing.
  • Ability to inspire others
  • Possess good leadership and strong interpersonal skill.
  • Experience: 7 - 10 years and above in marketing communication.

This job originally appeared elsewhere.

Summary

Company

TBWA/Concept Limited

Job Level

Manager (Staff Supervisor/Head of Department)

Location

Lagos

Specialization

Accounting / Audit / Tax

Job Type

Full-Time

Minimum Qualification

Degree

Preferred Years of Experience

7 - 10 years

Application Deadline

Tuesday