A consulting firm seeks qualified candidates to fill this role
He/she will be responsible for designing, creating and delivering digital
and marketing communications contents, campaigns and programmes
to generate awareness, connection, engagement and action towards
expansion and growth of the company’s services and products.
Department Communications and Customer Experience (CCX)
Functionally Reports To Head, CCX
Supervises E-business team (Web master and Graphics designer)
Internal All employees
Job Duties/ Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with consumers.
Build and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google AdWords, Facebook etc. to increase company
brand awareness, connection and engagement.
Be actively involved in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
strategies and campaigns (keyword, image optimization etc.)
Provide creative ideas for content marketing and monitor the effectiveness of the website and
other digital platforms.
Create and distribute engaging written and graphic contents in the form of e-newsletters, web
page and blog content though various media channels.
Collaborate with designers to improve brand association and user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools
(Google Analytics, Web Trends etc.)
Review and promote the company's products and services on social media (Facebook, Twitter,
Acquire insight in online marketing trends and keep strategies up-to-date.
Interface with marketing communications functions as well as public relations, events, retail
and business product marketing teams.
Receive customer feedback and generate ideas to increase customer engagement
Provide ideas and insights in managing the corporate brand.
Supervise and manage all the activities of the team members, set attainable goals and ensure
excellent project completion and delivery.
Collaborate with Business development team to manage reputation, identify key players and coordinate actions
Any other duty as assigned by the HOD, MD/CEO
Key Performance Areas
Social networking presence
Search engine ranking
Number of Leads generated (by channel)
Customer retention rate
Brand Awareness, association and connection
Office Facilities (Printers, consumable, meeting room, etc.)
Bachelor’s degree in Journalism/ Marketing/ Public Relations/Media
Studies/ Communications or a related field
Professional training and certifications is an added advantage
At least 3 years of experience in Digital Marketing with a focus in
content development and/or reporting, knowledge of Search Engine
Grade Alignment • Junior Management
KEY COMPETENCIES REQUIREMENTS:
Perfect knowledge of web analytics tools (e.g. Google Analytics, Net
Insight, Web Trends etc.)
Strong content writing, copyediting and proofreading skills
Strong working knowledge of HTML, Word Press, Email Campaign
systems, Facebook, Twitter, YouTube, and Instagram
Project management skills
Analytical and detail oriented
MS Office suite
Proven leadership skills
Strong to-do attitude
Excellent Interpersonal and communication skill
Exceptional organisational and multi-tasking skills.
Monday – Friday (8.00am – 5.00pm). Hours of work might change as the exigencies of work demand