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The 4th Place Company - In Ray Oldenburg’s book ‘The Great Good Place’ it is suggested that for a healthy existence, people must live in a balance of three realms: home life, the workplace, and the inclusively sociable places. The third realm which he termed 'the third place. The 4th Place in our case is something we at the company have come up with to describe a mental space where your current physical location can take you. It’s more of an experience: the smells, tastes, colors, sounds and feelings that you experience in a place and how they affect your state of mind.