Head, Modern Trade / Head, Distributor


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An FMCG firm seeks qualified candidates to fill this role


Principal Accountabilities:

  • Develop annual sales plans and budgets
  • Monitor and control the sales budget to ensure optimum utilization of resources
  • Forecasting annual, quarterly, and monthly sales goals
  • Production planning in line with monthly sales plans
  • Develop short / medium / long term strategy towards channel management
  • Liaise with supply chain on re-orders
  • Creating zonal sales plans and quotas in alignment with business objectives
  • Support to develop marketing activities
  • Oversee the sales activities of the channel PAN Nigeria
  • Evaluate appropriate new sales techniques and ensure its implementation to increase sales volume for the channel
  • Provide distributors and customers with information about new or improved products and services to improve sales
  • Develop and maintain an efficient distribution network to ensure the comprehensive availability of company products and services across the region to achieve or exceed the sales targets
  • Establish and ensure that all sales administration procedures relating to the region are properly implemented to support the sales teams in their efforts to accomplish the sales targets
  • Provide leadership and support so that staff are well motivated and engaged to stay and contribute effectively to the organization.


Competence / Behaviors:

Leading and coaching others.

Setting high standards and achieving results.

Customer service and goal-orientation.

Ability to negotiate and make convincing presentations.

Effective communication.



Demonstrate integrity.

Smart and positive outlook.


Knowledge and Skills:

  • Good understanding of Sales activities and territory management
  • Reporting and analytical skills.
  • Numeracy and good with figures.
  • Presentation.
  • Good computer knowledge.


Qualifications / Experience

HND / BSC Marketing, Humanities, or similar discipline.

10 years and above






Job Level

Manager (Staff Supervisor/Head of Department)




Sales/Business Development

Job Type


Minimum Qualification


Preferred Years of Experience

10 - 15 years