Modern Trade / Food Service Sales Executive


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An FMCG firm seeks qualified candidates to fill this role

Principal Accountabilities:

  • To maintain and growth business in current and new clients
  • To identify and collect new outlets every month in line with strategy and annual goals
  • Establish good relationships with the chef / owner / buyer of each outlet to ensure maximum number of principal range are bought by outlet.
  • Generate order at every outlets for all principal products listed at outlet by checking stocks available, looking at opportunities to sell more SKU’s per call.
  • Ensure all outlets are profitable as per minimum order quantities.
  • Replace outlets that are not viable with new outlets that will meet requirements.
  • Place orders of products in the required format by Fieldmax, E-mail and Phone -in
  • Ensure adequate shelf space at all outlets and that out-of-stock does not occur.
  • Monitoring and reporting to ASM on competitor activities and
  • Record all information per call as prescribed into Fieldmax.
  • Collect money from outlets as directed by Area Sales Manager.


Competence / Behaviors:

  • Ability to spot profitable outlets for prospecting.
  • Setting and meeting high objectives.
  • Effective communication.
  • Exhibit creativity.
  • Demonstrate integrity.
  • Works well with others.
  • Eye for details.
  • Smart and positive outlook.



Knowledge and Skills:

Good understanding of Sales activities and territory management

Reporting and analytical skills.

Numeracy and good with figures.

Good computer skills


Qualifications /Experience

HND/ BSc Marketing

5 years and above 





Job Level

Manager (Staff Supervisor/Head of Department)




Sales/Business Development

Job Type


Minimum Qualification


Preferred Years of Experience

5 - 7 years