Communications and Marketing Manager

Adexen Recruitment Agency

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Adexen Recruitment Agency - Our client, a key player in the Financial sector, is recruiting suitably qualified candidates to fill the position above.

Job Reference: 

  • 1446

Industry: 

  • Financial services

Function: 

  • Commercial & Communication

Job Description

  • Plan strategically, coordinate and manage all marketing and communications related activities for the Institution.
  • Promote and sustain customer satisfaction, loyalty, and retention through market research and surveys while Ensuring positive market feedback and brand perception.

Responsibilities

Strategic Marketing:

  • Define the marketing mix per segment and provide data and insight to support business development strategy.
  • Develop an annual marketing plan.
  • Propose and monitor the validated marketing budget.
  • Define and manage the customer journey across each product segment and propose an adjustment based on the customer experience.
  • Develop and refine marketing goals, pricing strategies, promotional activities, and brand together with staff and clients.
  • Build unique selling propositions for the products and provide support to boost sales of each of the product in the market.

Customer Service:

  • Deliver a customer experience that evokes a sense of ownership, acceptance and belonging for the target market.
  • Prepare report and continuous indicators for measuring customer service delivery to the executive council, branches, and follow-up on the action plans.
  • Monitor client retention rates and organize regular customer engagements.
  • Design, implement and monitoring of customer reward and loyalty schemes to sustain customer base and encourage referrals.
  • Ensure high-quality customer service standard for the network.

Brand Management:

  • Build and sustain a reputable image for the brand within identified markets to gain favorable market share and gain customer trust & loyalty for the brand.
  • Maintain a visible brand identity by ensuring uniformity for internal and external branches based on the Group brand manual.
  • Ensure that the brand is visible, positive and compliant on all material/support.

Advertising and commercial communications:

  • Develop messages and speeches which talk to each segment for each product and services.
  • Create communication materials and manage media plans.
  • Monitor and evaluate the impact of each media campaign.

Research and Studies:

  • Provide relevant industry-related information that may guide the development and introduction of tailored and innovative products for target markets.
  • Market count, background research, and zoning for network expansions.
  • Measure brand acceptance and collect feedback on brand perception and acceptance.
  • Monitor competition and stay up-to-date with trends to strategically position ourselves favorably within existing and new markets.
  • Direct market analysis and research to identify trends and opportunities in the industry.

Events and Sponsorship:

  • Organize and participate in social events that support each product/brand objective and will create an avenue for target market to connect emotionally with the institution’s brand.
  • Organize & partner events that support institution’s objectives for clients, products, services/brand all through the year.
  • Organize internal events to sustain customer loyalty and brand love.
  • Develop and participate in corporate social initiatives to provide support and development for host communities within the environment.

Internal Communication:

  • Ensure all Staff is up-to-date on internal activities, events, awards or social initiatives.
  • Maintain Staff interaction and contribution through the publication of news and motivational pieces on the intranet.
  • Direct the creation of internal communications, press releases, and speeches compliant with brand standards for all internal and external communication by stakeholders.

Corporate Communication:

  • Ensure all stakeholders are provided up-to-date information on the product, services, and industry related updates.
  • Ensure website has up-to-date information on the brand, product, and services.
  • Optimize search engines.

Job Requirement:

  • Bachelor's degree in Business, Marketing, Communications or Public Relations other relevant professional qualifications.
  • Minimum of 7 years in professional B2B or B2C marketing and marketing communications experience with at least 3years in a management position.
  • Previous experience and good industry knowledge in financial services, FMCG or telecoms sector.
  • Experience in advertising agencies, media planning, digital and social media agencies is a plus.
  • Possess excellent Customer service skills, orientation, and background to formulate strategies, set goals and develop an action plan towards achieving customer service objectives.
  • Strong skills in marketing communications, public relations, and social media.
  • Ability to multitask within a high pressured and challenging environment.
  • Possess excellent critical thinking and analytical abilities to solve problems and provide solutions.

This job originally appeared elsewhere.

Summary

Company

Adexen Recruitment Agency

Job Level

Manager (Staff Supervisor/Head of Department)

Location

Lagos

Specialization

Marketing / Advertising / Communications

Job Type

Full-Time

Minimum Qualification

Degree

Preferred Years of Experience

7 - 10 years