Fashion and Influencer Marketing Specialist

Jumia Nigeria

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Jumia is Africa's leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC. We are currently looking for talented people with a passion for emerging markets and Africa to join our team and embark on our exciting journey in the position above.

Job Requirement:

  • Working in this fast-paced position, you’ll be responsible for managing our fashion influencer outreach programme. The ideal candidate should have an entrepreneurial mindset, love for beauty & fashion and social media.

Instagram Management & Reporting:

  • Manage our Instagram Page: (85% fashion & beauty men / women, 15% general).
  • Create an Instagram calendar based on engagement objectives, execute and produce content on a weekly basis.
  • Build and communicate to top management weekly report on Instagram and influencers performance.

Influencers Management:

  • Manage relationship with influencers (general, fashion, beauty, tech).
  • Create monthly collaborations with influencers and execute on influencer plans for Tier 1 events.

Fashion Trend Monitoring:

  • Select and produce each month a Trendbook to be shared with Fashion and Jumia Global teams informing them of new products/brands they need to source

Lookbook Creation:

  • Based on these trends, organize a monthly photoshoot and video-shoot with models. Select SKU for outfits.
  • Organize location and if need be special and temporary collaborations with stylists/photographers / creative directors.
  • The photoshoots and video-shoots will be shared and used to populate fashion landing page banners, newsletters, and social media and will be used for social media.

Fashion Photo Library Creation and Monitoring:

  • Construct a photo library for all brands/fashion categories to make sure we always have quality designs for our banners.

Job Requirement:

  • Minimum 5 years of Influencer Marketing and Social Media experience and familiarity with an interest in the overall digital media landscape [Instagram]
  • Passion for Influencer Marketing, namely fashion brands, and influencers.
  • Already established network of influencers is a plus
  • Ability to execute flawless photo and video shoots and manage a team of photographers and videographers
  • A strong affinity or experience in fashion and beauty sector in Nigeria or abroad
  • Experience amplifying campaigns and content and building online marketing strategies

Key Competencies and Behaviors include:

  • Organized planner, collaborative team player, an innate ability to identify key influencers across different platforms, and extremely detail-oriented with a proven ability to work on numerous projects.

We Offer

  • A unique experience in an entrepreneurial, yet structured environment
  • The opportunity to become part of a highly professional and dynamic team working around the world
  • An unparalleled personal and professional growth has given the challenges that we propose you to take.

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Summary

Company

Jumia Nigeria

Job Level

Experienced (Non-Manager)

Location

Lagos

Specialization

Sales/Business Development

Job Type

Full-Time

Minimum Qualification

Degree

Preferred Years of Experience

5 - 7 years