Marketing & Growth Manager

iConcepts

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iConcepts applies its expertise in Mobile Messaging Technologies and its network of relationships with the Nigerian GSM operators, advertising and marketing agencies, media organizations and corporations in different industries to develop innovative marketing, entertainment, business and communication solutions.

Job Description

  • Design and execute an overall marketing strategy and campaign plan designed to support the attainment of the business’ growth, revenue targets and customer retention.
  • Set up clear monitoring mechanisms for all VAS & Digital products to ensure their continued performance throughout the product lifecycle.
  • Act as an internal advisor/consultant to Products & Business Operations team using data gotten from campaign result. This includes-
  • Identifying consumer trends and preferences to inform the product design, development and revamp processes
  • Conducting periodic market & competitor analysis to identify new opportunities and/or potential threats to the iConcepts business
  • Monitoring uptake and churn on Product and services to spot any possible product or content quality issues
  • Detailed research and analysis on the use of innovative marketing channels and best practice campaign management processes.
  • Detailed monitoring, analysis, reporting and presentation of campaign results and ROI to ensure financial KPIs are attained.
  • Coordinate iConcepts efforts to showcase successful product innovations at mobile technology forums
  • Manage digital deployment of program & campaigns. Ensure integrity of mobile marketing and online marketing and any data feeds imported from social media.
  • Ensure all campaigns launched adheres to Network Operator and Regulatory body’s guidelines and directives.
  • Manage relationships with relevant units of client Operators

Job Requirement:

  • Advanced degree in Business, Marketing, or other relevant disciplines
  • 5 Years of verifiable experience in Campaign & Social Media Management, Growth Hacking marketing, Branding and User Acquisition Experience.
  • Result Oriented self-starter with excellent analytical skills
  • Technology and Digital Enthusiast, who possess a start-up and entrepreneurial mindset

This job originally appeared elsewhere.

Summary

Company

iConcepts

Job Level

Manager (Staff Supervisor/Head of Department)

Location

Lagos

Specialization

Marketing / Advertising / Communications

Job Type

Full-Time

Minimum Qualification

MBA / MSc

Preferred Years of Experience

5 - 7 years