Sales and Marketing Manager

Lilygate Hotel

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Lilygate Hotel located in the heart of Lekki Phase 1 is a new luxurious four star hotel with 74 rooms including 6 suites and a full range of facilities.

Position Summary

  • As a Sales Manager you are responsible to develop and foster business through pro-active direct sales, marketing, telemarketing, direct mail, appointment calls and tours of the hotel. Also develops strategic action plans for hotels to drive measurable, incremental sales revenue.
  • Identify areas of opportunity in performance and recommend tools and sales training to optimize the performance of sales team.
  • Additionally, work with individual hotel teams to identify skill development areas and properly deploy sales and marketing resources.

Duties and Responsibilities

  • Responsible for the relationship management of allocated key accounts and oversees the day to day activities of the sales team
  • Markets hotel and its meeting facilities to corporations, associations, and other organizations as a luxury corporate /meeting venue.
  • Generates revenue to meet or exceed monthly, quarterly & annual budget expectations.
  • Assist is the sales team supervision, working closely with the GM/MD to develop and implement an effective sales action plan to increase revenue & market share
  • Solicits, negotiates, and books new and repeat business through various efforts (outside sales calls & visits, weekly sales report, sales telemarketing, mailings, referrals, property tours, networking, etc.).
  • Ensures prompt and systematic follow up & administrative servicing of all allocated business accounts.
  • Provides sales, online revenue management training to sales & reservations team as appropriate
  • Maintains high visibility in the surrounding community and in the hospitality community.
  • Participate in the development of all marketing and business development hotel campaigns and promotions as the General Manager/Managing Director shall advise, mandate, instructor direct;
  • Participate in developing policies, strategies, and marketing action plans to potential corporate and individual clients within Lagos and externally via personal contacts, networking, sales & marketing promotional activities and social media to ensure the achievement of monthly budgeted hotel sales revenue targets, room occupancy and profitability.
  • Assist to develop strategic action plans for hotels to drive measurable, incremental sales revenue.
  • Represent Hotels in various events and exhibition.
  • Able to provide quick and timely responses, immediate communication to the properties, develop professional long-term business relationships.
  • Executes and supports the operational aspects of business booked (CVGR, generating a proposal, Corporate Rate Application letter, writing contract, customer correspondence).
  • Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience- promoting the I Prefer Membership experience
  • Attending all department and hotel meetings as necessary.
  • Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
  • Manages and develops relationships with key internal and external stakeholders.
  • Closely following up on all business leads to a 24 hour response time line to clients.
  • Oversees all revenue maximising and online OTA business activities.
  • Identifies and analyses competition, both locally and regionally.
  • Performs other duties as assigned.


  • Proven success in a similar role and environment.
  • Empathy towards your customers and colleagues.
  • Pride and attention to detail.
  • Polished personal presentation with Warm, confident and hospitable personality.


  • Degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major.


  • 3 to 4 years' experience in the sales and marketing or related professional area.

This job originally appeared elsewhere.



Lilygate Hotel

Job Level

Manager (Staff Supervisor/Head of Department)




Marketing / Advertising / Communications and Sales/Business Development

Job Type


Minimum Qualification


Preferred Years of Experience

3 - 5 years