Brand Manager, High End

SABmiller Plc

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SABMiller is in drinks business, bringing refreshment and sociability to millions of people all over the world who enjoy our drinks. We do business in a way that improves livelihoods and helps build communities. We are passionate about brewing and have a long tradition of craftsmanship, making superb beer from high-quality natural ingredients.

Job Description

  • An exciting career opportunity exists for a result driven Brand Manager, High End in our Marketing function reporting to the High-End Marketing Manager, West Africa.
  • The successful incumbent will be responsible for developing and executing global brand plans that contribute to the delivery of business goals.

Amongst other duties, the job holder will;

  • Analyse data for insights & articulates brand issues and opportunities.
  • Articulate goals & objectives consistent with the role of the brand.
  • Implements winning activity plans which deliver brand strategy and objectives & in line with the creative platform.
  • Deliver, measure and evaluate activities which win in the market to optimize performance and marketing spend effectiveness.
  • Develop, manage and execute premium event executions aligned to global properties.
  • Develop, manage and execute key activities on social media platforms, earned media concepts and tactical campaigns.
  • Project management to deliver activation on time & on budget
  • Manage the global sourcing and timely delivery of all marketing materials required for the annual integrated brand channel plan.
  • Clear communication of activities & execution standards to channel & sales
  • Conduct brand performance analysis
  • Understanding of profit pools & value chain to recognize value drivers.
  • Manage internal and external stakeholders and drive excitement for the brand and its activities.
  • Manage global stakeholders to develop local strategies and execute global properties, also
  • Support the development of the brand strategy based on agreed global priorities and align the relevant stakeholders on the strategy.
  • Lead the development and execution of 360 integrated activities leveraging the agreed strategy and core creative idea.

Job Requirement:

  • Degree in Business, Marketing, Communication or related field
  • Minimum of 5 years relevant experience
  • High-End brand experience preferably
  • Key competencies and attributes:
  • Experienced in digital marketing and experiential events
  • Passionate, self-starter
  • Good written and verbal communication
  • Action and results oriented

This job originally appeared elsewhere.

Summary

Company

SABmiller Plc

Job Level

Manager (Staff Supervisor/Head of Department)

Location

Rivers

Specialization

Marketing / Advertising / Communications

Job Type

Full-Time

Minimum Qualification

Degree

Preferred Years of Experience

5 - 7 years