Commercial Planning Manager

Arla Foods

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Arla Foods is a future-oriented dairy cooperative owned by about 12,000 farmers from Sweden, Denmark, Germany, the United Kingdom, Belgium, Luxembourg and the Netherlands. Arla products are sold under well-known brand names such as Arla®, Lurpak® and Castello® in more than 100 countries around the world. Arla has production plants in twelve countries and sales subsidiaries in 30 countries.

Job Responsibilities

  • Lead, develop and manage the commercial planning processes and structure within TG Arla
  • Plans activities that will provide new business opportunities and result in an increase in market share, Sales Contribution, Profit, high volume and efficiency for the organization
  • Conducts external research on market competitiveness.
  • Consolidates macros and industry statistics for business-making decisions and market growth projection.
  • Drive the price/pack plan for TG Arla in all relevant channels
  • Lead the follow-up and benchmarking on all commercial activities.
  • Generate weekly and monthly sales forecasts in close cooperation with MCPL and the Supply chain manager of TG Arla
  • Develop, implement and monitories the “Great Execution Daily” system and keep it updated at all time ( Market execution evaluation toll )
  • Collect and analyze data from TG Arla, MCPL and the Regional offices of Arla
  • Analyse data and provide gap/insights/trends that can generate new business opportunities and result in an increase in market share, high volume/ market execution and efficiency for the organization
  • Keep price, activity, distribution, market share and competitor database updated at all time
  • Provides analysis reports to the management team and the Regional Arla team.
  • Manages the MIS system/Management Dashboard and database to ensure efficient and accurate data processing.
  • Ensures the development of business systems, which provide relevant information to the business and sales forecasts.

Specific Targets / Objectives:

  • Deliver input to TG Arla’s Month-end reports / Board material and Business plans
  • Deliver input to NPD business cases
  • In close cooperation with the Commercial Director/ Marketing Manager for TG Arla and the regional marketing team develop and implement new statistic material/reports that can improve TG Arla’s business in Nigeria and export markets

Job Requirement:

  • Qualification: Minimum of a Bachelor's Degree (preferably in Statistics)
  • Years of experience: 3-5 years of experience in the FMCG industry.

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Arla Foods

Job Level

Manager (Staff Supervisor/Head of Department)




Sales/Business Development and Consulting/Business Strategy & Planning

Job Type


Minimum Qualification


Preferred Years of Experience

3 - 5 years