Brand Manager (FMCG)

Ascentech Services Ltd

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Ascentech Services Ltd acts as a gateway to provide end to end recruitment services to Organisations Worldwide. We are a dedicated team of professional consultants offering top of the line executive recruitment and selection services.

We cater for the needs of a range of professionals seeking employment and work together to create effective solutions using our networks and strong client base.

Our Client, one of the most admired companies in the Food & Beverages industry in Nigeria - offering products in the categories of Juice, Dairy and Snacks, is recruiting for this position 

 

Responsibilities:

  • The responsibility of Marketing Planning & Execution including leading & implementing Marketing Strategies, Processes & Procedures Execution, Goals/Targets Delivery, Process Controls, People Management, Cross-Functional Support and Coordination, etc.
  • Requires less supervision.
  • Includes coordination & managerial roles internally, along with external agency & vendor handling.
  • Executing the Marketing Plans for brands, across Regions.
  • Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.
  • Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing - with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
  • Liaise & Coordinate with internal departments (e. g. production, supply chain, sales, research and development) & external partners (e.g. agencies, freelancers, vendors, regulators, certification partners) to deliver successful marketing initiatives across platforms & geographies.
  • Execute Digital & Social Media initiatives.
  • Handle Market Research, Media Planning & Execution for brands, categories & projects assigned.
  • Improve brands’ visibility across evolving POS formats, Modern Trade, Key Accounts, HORECA etc – through innovative designs, developments & activations. Driving excellence in OOH & Ambient Media.

 

Education & Skills:

  • MBA (Marketing) from University/Business School/Institute of repute.
  • Relevant Functional Skills & Expertise.
  • Interpersonal Skills and Man Management.
  • Good Communication & Presentation Skills.
  • Stress Management.
  • Experience
  • Around 10 years’ experience in the Marketing function, in a FMCG environment, with demonstrable successes in the various areas of Product & Brand Management.
  • Experience of dealing with multi brand/product portfolio in a big Company.
  • Good experience of executing ATL, BTL, Market Research & Category Management across diverse geographies.

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