Brand & Consumers Activator

Fan Milk Plc

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Fan Milk Plc, is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well established and fast growing food processing industry offering a wide range of products.

Job Description:

Consumer & Market Insight, Innovation & Promotions:

  • Contribute to Consumer Insights development, understanding the Market and Dynamics
  • Participate/contribute to the building of short, medium & long-term brand strategy, Innovation, Renovation, and new product development /launch processes
  • Support in data analysis of current market trends, market surveys, and volume share, pricing and share in shop data
  • Contribute to the recommendation of clear consumers promotional guidelines based on consumers understanding and current market knowledge

Consumers Activation:

  • Drive flawless execution of all activations programs in line with the company’s strategy and approved Marketing Plan.
  • Prepare and share a report of all activation programs with the result and measuring KPIs set prior to each program.
  • Prepare post activation analysis and activation evaluation with improvement propositions.
  • Work with the departmental team to ensure all promotional investments are properly reviewed and evaluated in line with Return on Investment calculations.
  • Work with the departmental team to recommend winning promotional propositions for the Brand(s), effectively communicating these to consumers and shoppers.
  • The consumer spends reporting and compliance with budget.
  • E-marketing/Digital - manage FanMilk’s social media profiles and presence.
  • Managing 3rd Parties, Other Stakeholders & Compliance
  • Identifying and engaging suitable agencies for activation programs
  • Managing 3rd party agencies for creative assignments
  • Managing FanMilk Internal contacts in delivering new products launches & other Innovation initiatives

Job Requirement:

  • A Graduate with a minimum of  5 years Brand Management & Consumer Activation Experience
  • Strong interpersonal skills to build good working relationships across all functions and markets.
  • Strong flair for numbers and very analytical
  • Convincing Personality, good planner, self –starter and committed to results.
  • Flawless in Powerpoint, Excel and good oral communications Skills
  • Commercial acumen, confident, enthusiastic and persuasive.
  • Attention to details/Good Project Management Skills.

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Fan Milk Plc

Job Level

Experienced (Non-Manager)




Marketing / Advertising / Communications

Job Type


Minimum Qualification


Preferred Years of Experience

5 - 7 years