Brand Manager

Adexen Recruitment Agency

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Adexen Recruitment Agency - Our client, an international Fast Moving Consuming Goods (FMCG) group, is recruiting suitably qualified candidates to fill the position above.

Job Description

  • Develop, manage and sustain a profitable Brand.


  • Provide inputs for brand strategy review.
  • Defining annual brand plan in line with overall marketing strategies and objectives.
  • Manage Integrated Marketing Plans (IMP) and the resulting commercial programs.
  • Manage New Product Introduction (NPI).
  • Develop brand/product line extension from conception to the introduction of the product to the market.
  • Set monthly sales targets and increase profit.
  • Monitor market development, competitive brands performance, initiate projects to ensure quality, profitability, brand equity, and growth of net sales and market shares.
  • The track, analyze and evaluate all brands and trade initiatives to ensure business targets are met.
  • Develop and update generic planograms and success benchmarks aligned to brand strategy.
  • Communicate with relevant stakeholders during projects.
  • Manage and evaluate daily interactions with agencies.
  • Ensure that all business management standards, processes, and procedures are applied and adhered to.
  • Effectively manage A&P budget.

Job Requirement:

  • Bachelor degree in any discipline. Masters’ degree is an added advantage.
  • 5 years’ experience as a brand manager preferably in a multinational FMCG.
  • Analytical skill.
  • Excellent networking and interpersonal skill.
  • Good presentation skill.
  • Must be a Nigerian citizen with sound knowledge of the business terrain.

This job originally appeared elsewhere.



Adexen Recruitment Agency

Job Level

Manager (Staff Supervisor/Head of Department)




Marketing / Advertising / Communications

Job Type


Minimum Qualification


Preferred Years of Experience

5 - 7 years