Digital Manager

Lorache Group

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Lorache Group - Our client, an FMCG with product in personal care and home care line And the Manufacturer of a Hairline Brand is in request of a qualified candidate to fill the position above.

Major Deliverables

  • A Candidate who can Develop Brand digital media plan to maximize impact on brand equity growth
  • An Applicant who will Lead annual digital strategic planning in conjunction with cross-functional teams (Marketing, Sales, Procurement, R&D, and Accounts) and agency partners
  • A Candidate who will be a constant source of creative digital strategies.
  • A Candidate who can Research, identify and create media plans for digital opportunities
  • An Applicant who can Develops and implements all digital media tactics across online channels such as Social, Display, Mobile, SEM, SEO, OPRM etc.
  • An Applicant who will Lead digital performance analytics and continued optimization of plan
  • A Candidate who will Utilizes competitive industry and business analysis to define digital opportunities
  • A Candidate who can Manage the daily execution of local targeted paid search and display campaigns
  • A Candidate who can Continuously test new digital opportunities with current and potential partners
  • An Applicant who will Maximize E-commerce channels to create awareness and sales of the products.
  • An Applicant who can Manage Digital media budget and ROI
  • A Candidate who can Create and maintain key digital metrics reports and dashboards, traffic and acquisition, conversion, campaign metrics and forecasts.
  • A Candidate who can Track, analyze and report campaign results through weekly reports.
  • A Candidate who can arrange and organize Bi-weekly training for team members on emerging digital trends.
  • Candidates must be from an FMCG, a brand Communication Firm or a Digital Firm

Team Members:

  • Customer Service Personnel’s
  • Graphics Designers

Collaboration with other departments:

  • Marketing - To assist in effective multichannel marketing and to run digital campaigns in line with on-ground marketing activities
  • Sales - To participate in sales activities and help create a new channel for sales online
  • Procurement - This function assists in getting cost-effective deals to ensure digital marketing remains low-cost and efficient.
  • R&D - To work together to produce NPDs in line with the Holistic Marketing plan.
  • Accounts - To fund design, development, and execution of digital campaigns and creation of digital assets based on digital strategy.

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Lorache Group

Job Level

Manager (Staff Supervisor/Head of Department)




Marketing / Advertising / Communications

Job Type


Minimum Qualification


Preferred Years of Experience

3 - 5 years

Application Deadline

1 month from now