Assistant Brand Manager

Lorache Consulting

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Lorache Consulting is a marketing management, Human Capital development and Business Process & Strategist consultancy outfit, registered with Company & Allied Commission (CAC) of Nigeria to perform such businesses.

Lorache deals in sales and marketing consultancy and training organisation working across multiple industries, including the consumer goods, finance, capital market, pharmaceutical, telecommunication, entertainment and leisure sectors etc. We develop integrated sales and marketing strategies focused around the point of purchase. We also devise transformational strategies through organisation design, process definition, and commercial ability development.

LORACHE provides a range of open and dedicated training programmes that gives insight and help clients develop and maintain the flow of integrated information and commercial insights to gain competitive advantage.


We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.Who will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.


Responsibilities :

  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Brainstorm new and innovative growth strategies


Requirements :

  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Proven working experience as brand manager (At least 3 years)
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Comfortable working with numbers, metrics and spreadsheets
  • Comfort with CRM software
  • In-depth understanding of the company’s current products and future concepts.
  • Note: Membership of NIMN will be better preferred.

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Lorache Consulting

Job Level

Experienced (Non-Manager)




Marketing / Advertising / Communications

Job Type


Minimum Qualification


Preferred Years of Experience

1 - 3 years