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Eat'n'Go brings great taste to Africa. A restaurant group dedicated to bringing the best F&B brands and concepts to Africa, Eat'n'Go feeds your needs.
It has entered the market as the exclusive master franchisee for two great international franchises: Domino's Pizza, a $6 billion fast food giant and Cold Stone Creamery, a $1.5 billion rising star.
Reporting Line: This role reports to the Marketing Director
Employment Type: Permanent
The job is responsible for planning, development and implementation of brand marketing strategies, marketing communications, and public relations activities, both external and internal as it relates with one of our brands.
Oversees development and implementation of support materials and services for brand’s outlets in the area of marketing, communications and public relations.
Responsible for driving the success of the Brand’s product & brand promise in the marketplace
Establish effective working relationships with operations and agency leadership to ensure that our products and services are implemented through sales and marketing demand generation programs
Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
Develop and deliver appropriate field sales/marketing enablement tools
Develop, establish and maintain marketing strategies to meet organizational objectives.
Demonstrate effective management of the marketing, advertising and promotional activities of the organization
Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives.
Articulate product and service offerings, key benefits and messages for use by sales and marketing
Create compelling marketing campaigns using strategies that will set the brand apart from competition
Provide assistance on press releases, contributed articles, presentations, events, and conferences
Internal reporting and other duties as assigned
Lead Generation & Sales Enablement:
Stays abreast of market trends to drive topics for effective marketing strategies
Responsible for editorial direction, design, production and distribution of all brands materials and publications.
Ensure articulation of brands desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
Market Research and Competitive Intelligence:
Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
Conduct various interviews, including win/loss and customer call back interviews/surveys to identify trends and make recommendations to senior leadership
Conduct marketing surveys on current and new service concepts
Qualifications and Requirements: