eHealth Africa (eHA) designs and implements data-driven solutions and technologies to improve health systems for and with local communities. eHA’s technology works in low connectivity settings, and smartly uses data to drive decision-making by local governments and partner agencies to get optimum results.
- The Digital Communications Executive uses digital channels to dynamically communicate to eHealth Africa’s target audiences our work, messages and achievements.
- The post also involves guiding and encouraging colleagues across the organisation to engage with digital communications activities.
- Graphics design (Photoshop, inDesign, Illustrator) HTML, Content Management Systems, Email Campaign systems, Social media channels, including but not limited to Facebook, Twitter, YouTube, and Instagram
Essential Duties and Responsibilities
To perform this job successfully, an individual should be able to perform each essential duty satisfactorily. Others duties may be assigned.
Scope and Accountability:
- The Digital Communications Executive is part of a small, high performing Communications team, also consisting of a Communications Manager and Media and Communications Officer. S/he is responsible for engaging EHAs' various internal and external audiences online, through creative use and effective management of digital channels, including the website, social media and e-bulletins.
- An expert in building online communities, s/he leads on developing EHAs' online profile. This is done through ensuring that we maintain a strong and consistent presence on selected social media platforms (Twitter, Facebook, LinkedIn and Youtube) and that we are sharing content through relevant third party websites and newsletters.
- S/he is responsible for using various tools to monitor website, intranet and other online statistics, reporting on results and then working with developers and others to improve usability, engagement and visibility. With excellent writing, copyediting and proofreading skills and sound technical ability, s/he creates high quality written and multimedia content and manages our film, audio and photography resources.
- In addition, s/he is responsible for supporting teams with digital communications activities, including training/coaching where necessary. The Digital Communications Executive works with the Communications Manager to ensure staff are actively engaging with our new intranet, our website and other communications platforms. S/he is also responsible for ensuring we have translated content available online.
- The Digital Communications Executive is responsible for the strategic design, implementation and management a range of online & offline communication strategies targeting media and industry engagement, to promote the value of the Health Management Systems and EHA's role as the authority for global leader in the health research sector. This will be achieved through a combination of corporate communications, public affairs, press office and e-marketing development communication strategies. This position will report directly to the Senior Communications Manager
Website Management, Content Creation and Search:
- Provides oversight of the eHA state operation and works closely and effectively with partners/clients, project team and external consultants who use the eHA office and serves as a primary contact with partners/clients for all project related items.
- Lead on ensuring that EHAs’ website is kept up-to-date and relevant, follows best practice (with regards to design, usability and accessibility) and presents our work, resources and impact clearly.
- Write, collate (including copyediting and proofreading where necessary) and upload high quality, engaging content to the website – in line with agreed content priorities – and upload resources and other programme content.
- As a member of the Communications team, contribute to the creation of content strategy, helping to identify the most compelling ‘stories’ and most effective ways of communicating our work via digital channels.
- Ensure the French and German versions of EHAs’ website are up-to-date by commissioning and uploading translated content.
- Work with external consultants to coordinate new developments to the website and ensure any technical issues are resolved.
- Ensure EHAs’ website is made visible to target audiences through effectively optimising content for search engines, managing EHAs’ Google Adwords account and undertaking other relevant initiatives.
- Monitor, record, evaluate and report on key website performance statistics, making recommendations to the Communications Manager on the basis of these results.
- Reacts well under pressure. Treats others with respect and consideration regardless of their status or position.
- Accepts responsibility for own actions. Follows through on commitments.
- Is consistently at work and on time.
- Participates in and promotes a positive, supportive, cooperative team environment.
- Attends and participates in staff meetings, training classes and supervision.
- Adheres to Policies and Procedures.
- Adheres to eHealth Africa Code of Conduct as well as ethical standards of the field.
Programme Support and Internal Communications:
- Work with the Communications Manager and IT Officer to support the development of EHAs' intranet.
- Promote the benefits and impact of our digital communications internally.
- Increase staff and programme partners use of social media, the intranet and the website CMS through providing support, coaching and encouragement and creating guidelines where necessary.
- Act as a lead liaison point within the Communications team for appointed programmes, sharing key information about the work they are doing and developing a working understanding of the context we’re operating in.
- As part of the Communications team, lead by example in the sharing of information internally via the intranet and other channels.
Other Communications and Organisational Activities:
- Participate in team and other organisational meetings or working groups as required.
- Support the Communications Manager with any other communications projects and activities and perform other duties and tasks as required, consistent with the skills and expertise of the postholder, in non-routine circumstances.
Qualifications and Experience
- Bachelor's or Master's degree in marketing, communications, public relations, journalism, or related field.
- A minimum of 3 years of experience in writing, communication and management experience required.
- Strong creative, non-technical writing skills,
- Excellent organizational, analytical and assessment skills and project management skills.
- Ability to develop communications plans to synchronize with organizational goals in fundraising and development, government and corporate relations.
- Understanding of digital communications channels and tactics, including electronic and print media.
- Proven record in building digital media platforms, notably social media communications.
- Ability to build consensus and work with diverse groups of people.
- Ability to represent eHA effectively to external audiences including corporate and foundation executives, business and government organizations and other cooperating agencies.
- Ability to meet deadlines under extreme pressure.
- Knowledge of Analytics, SEO, SEM & PPC
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