Area Sales Manager

Giant Beverages Ikorodu, Lagos

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Job Description

  • Achieve maximum sales profitability, growth, and account penetration within an assigned territory and/or market segment by effectively selling the company’s products and/or related services.
  • Promotes/sells/secures orders from existing and prospective customers through a relationship-based approach.

Main Functions

  • Manage a geographic territory to maximize sales revenues and meet corporate objectives.
  • Ensure that monthly territory sales quotas, individual sales targets, new account targets and key product targets are achieved.
  • Scheduling appointments and visiting existing customers to review product needs and determining other opportunities.
  • Ensure appointments, visits existing and new customers are achieved.
  • Ensures credit policy is adhered to and credit limits not exceeded.
  • Ensure adequate availability of stock available for maximum display of products to prevent competitors from taking over the Company's percentage share of shelf space.
  • Ensure adequate availability of stock and product mix with distributors.
  • Overcome objections of prospective customers.
  • Providing product quotes as required.
  • Continuously updating customers on product changes and modifications.
  • Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the company.
  • Expedites the resolution of customer problems and complaints.
  • Analyzes the territory’s potential and determines the value of existing and prospective customers’ value to the organization.
  • Provide on-the-job support, guidance, and training to merchandisers employed by the Company
  • Provide on the job support, guidance and training to in-store staff employed by the customer
  • Assist customers with delivery difficulties
  • Monitor Competitors’ activities and prepare reports on matters such as trends, customer reaction and complaints, competitor activity, trade and consumer complaints. Provides weekly and monthly report to the RSM
  • Any other duties as may be assigned by the manager


  • Experience: At least 2 years work experience.
  • HND/ B.Sc.
  • Candidates should have worked in Lagos Environ and know the market terrain.

This job originally appeared elsewhere.



Giant Beverages Ikorodu, Lagos

Job Level

Experienced (Non-Manager)




Sales/Business Development

Job Type


Minimum Qualification


Preferred Years of Experience

1 - 3 years