Digital Marketing Analyst

Bespoke Vacations

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Job Description

  • The Digital Marketing Analyst is responsible for implementing Content (blog), Email, SEO, and social media strategies.
  • The Digital Marketing Analyst can quickly understand and support initiatives that will contribute to the goals and success of campaigns.

Key Functional Areas of Responsibilities

  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Provide recommendations and execute strategies for blog content development in coordination with SEO goals - general and keyword specific.
  • SEO Optimized Creative content development for various landing pages.
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting.
  • Manage email marketing campaigns, track opens, click rates, actions taken etc. and adjust content to improve these metrics.
  • Manage PPC and remarketing campaigns from time to time.
  • Creative design content development and management for social media e.g. Pictures, videos briefs, customer case studies, blog posts, posts from analysts and customers).
  • Engage customers and prospects via the various social media channels by posting creative content and responding to comments that come up.
  • Implement link building campaigns (guest posting, news conference etc.) in coordination with SEO goals.
  • Manage the development and execution of communication/content strategies via social communities in coordination with SEO goals.
  • Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.
  • Research and administer social media tools in support of social media strategy.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.

Professional Skills & Qualifications

  • 1 - 3 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Graphic design and video editing skills.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
  • Experience working with WordPress and building/administering content in WordPress environments
  • Desired: Knowledge of HTML/CSS and website administrations.

Professional Competencies:

  • Passion for SEO and internet marketing.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.

This job originally appeared elsewhere.

Summary

Company

Bespoke Vacations

Job Level

Experienced (Non-Manager)

Location

Lagos

Specialization

Information Technology and Sales/Business Development

Job Type

Full-Time

Minimum Qualification

Degree

Preferred Years of Experience

1 - 3 years