Branding and Communications Manager

TAG Fitness & Spa

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We are full fledged wellness center located in the heart of Abuja. We are young vibrant and full of life. 

We imbibe a culture of result driven marketing solutions that leverage analytics and detailed metrics to deliver a predictable marketing ROI. Through the application of our unique propriety tool, we innovatively integrate the elements of Marketing Management (Strategy, Ideas, Designs).



Job Summary:

  • The Branding and Communications Executive will work within the center acting as a link between clients and the center. She shall be responsible for the coordination of campaigns, media and public relations activities on behalf of center on diverse projects and promotions.
  • Must understand clients' needs and objectives and liaise closely with them throughout their time with us on a daily basis.
  • Must identify market opportunities, win accounts and manage projects in line with set deliverables and within stipulated time.
  • Must be willing to manage multiple accounts and working in a highly competitive environment. 
  • Oversee the entire center on day to day basis
  • The Communications and Media Executive shall serve as the General manager and shall report to the Business owners directly  



  • To prepare marketing, PR and or Communications proposals / plans that gear towards promoting the Center
  • To leverage research and insight in developing winning proposal to clients.
  • To involve key stakeholders for product/projects at each stage of project and evaluate the results
  • To focus on our business growth and client retention through new business development and growth of the operations of the existing clients.
  • To maintain budgetary control on promotion, branding and communications expenditure in line with client’s objective
  • Perform market research to measure success of each campaign or project relative to clients’ need
  • Market research (qualitative and quantitative) and competitors’ analysis
  • Campaign/Events planning, execution, evaluation and reporting 
  • Develop new ideas/proposals and to be used to grow client base. 
  • Work closely with writers, graphic designers, printers, web designers and other production agencies on developing articles, graphics, videos, voice overs to develop marketing and branding content for projects.
  • Work closely with internal and external designers to produce materials of visual impact and within our brand guidelines. 
  • Use digital marketing techniques inclusive of email to promote and inform prospects and existing clients of service offerings and the activities of the company
  • To handle websites, social media platforms, events, promotions and activation's for the business and that of clients
  • Organize and coordinate with various partners, sub-contractors, vendors or stakeholders on relevant activities to achieve business objectives. 
  • Grow client base through increased business network, business development, and account acquisition
  • Any other duties assigned by the management from time to time.
  • As general manager, oversee all other activities including but not limited to ensuring cleanliness of facility and supervision of all other staff


Key Result Areas:

  • Presenting and promoting communications and campaign ideas to prospective clients 
  • Working with the team inclusive of Branding, media, creative and research to formulate marketing and branding strategies.
  • Liaising with, and acting as the link between, the client and center by maintaining regular contact on behalf of center and ensuring that communication flows effectively.
  • Presenting creative work to management for approval or modification
  • Handling budgets, managing campaign costs and invoicing clients
  • Generating project proposals and report generation
  • Monitoring the effectiveness of campaigns and communications plan
  • Undertaking administration tasks
  • Arranging and attending meetings
  • Making 'pitches', along with the team to win new businesses and accounts for the agency.


Competencies/Skills Required

  • 4 to 8 years communications, branding media, and public relations experience working in an agency environment
  • Excellent Communication skills (Written and verbal)
  • Calm, confident and articulate.
  • Deep understanding of marketing and communications principles – strategy & execution
  • Analytical Ability to discuss strategic and sensitive issues
  • Creative and able to work independently (self – motivated)
  • Excellent Interpersonal, communication and presentation skills with Strong command of English
  • Good people person with client and vendor management skills
  • Organized and thorough – Keen eye for detail.
  • Strong multi-tasking skills 
  • Proficient with the use of MS Excel, MS Word, MS Outlook & PowerPoint
  • Understand and develop long-term business vision
  • Good Coordination and planning of budgets, people, and time management
  • Recognize problems proactive and problem resolution mindset.
  • Analytical expertise in understanding complex issues and their consequences
  • Ability to think “outside the box”
  • Ability to be a great team leader


Female Only


Note: The job comes with possible relocation assistance. 



TAG Fitness & Spa

Job Level

Manager (Staff Supervisor/Head of Department)




Marketing / Advertising / Communications

Job Type


Minimum Qualification


Preferred Years of Experience

3 - 5 years