Senior Brand Manager (Johnnie Walker)

Guinness Nigeria

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Guinness Nigeria is not only regarded as an iconic African company, but also as a company that believes in enriching the communities within which it operates.

In Guinness Nigeria Plc., we recognize that the engagement of our employees is critical to our business performance.

It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade dominated market but with a fast growing off-trade channel.

We believe that our success is dependent on our ability to create an environment where all our employees feel included and able to perform at their best.

Are you ready to release your full potential in a place that provides you a working environment where you can learn and grow?

Do you possess the ability to provide leadership as well as support to our business in order to positively contribute to our brand as a whole?

If you think Guinness Nigeria is the best place for you to be, then look no further because as an employee of Guinness Nigeria, your value is of most importance.

 



Context/Scope

  • This is a unique role managing the Johnnie Walker trademark in Nigeria.
  • Johnnie Walker is the largest premium spirits brand by value in the world and in the top 100 best global brands.
  • This role will be responsible for driving the transformation in the strength of the brand in Nigeria, making Johnnie Walker the Icon of the new generation

 

Purpose of the role 

  • Responsible for leading and defining the growth strategies for Johnnie Walker in Nigeria in line with our ambition to be number 1 premium spirit by volume and brand health.  
  • Partnering and influencing extended network of partners; Global Brand Team (GBTs), cross functional internal teams (especially the extended Reserve team) as well local partner agencies on the delivery and achievement of Annual business objectives. Fully accountable for the execution of brand plans.
  • Leadership Responsibilities 
  • Leads team to deliver powerful brand plans across the Johnnie Walker trademark, effectively balancing short and long term performance delivery. Exceptional at identifying critical issues, and balances intuition and data to reach breakthrough solutions and action plans. Engages the entire organization behind one vision.  
  • Effective business partner with commercial teams, and develops innovative brand activity that meets the needs of both the brand and key customers/partners that is executed brilliantly.  
  • Drives self and teams to demand world class outputs, and will never settle for second best.  Identifies executional problems quickly and implements solutions including those relating to route to market challenges i.e. pricing/value chain, cost of goods.

 

Market Complexity

  • The Nigerian market has shown inherent volatility over many years this trend is expected to continue into the medium term. Managing market volatility and the ambiguity that this drives in activity planning, budget setting and activity management is an inherent part of the complexity in this role.  

 

Top Accountabilities 

  • Leads team to deliver powerful brand plans across the Johnnie Walker trademark
  • Accountable for delivery of the annual operating plan
  • Support Spirits Brand growth with Portfolio Director Sprits and RTD via the implementation of the code for growth for Whisky

 

Qualifications and Experience

  • University degree in marketing / business or other related discipline. 
  • Proven and strong Brand and Trade marketing experience (8 years+)
  • Clear understanding of Luxury & Lifestyle brand marketing. Can demonstrate excellent Commercial judgement & acumen.
  • Experience of working on Status brands & understanding of Execution standards required for the demanding consumer.
  • Is experienced at managing key stakeholders nationally & internationally.
  • Extensive experience of BTL & Experiential strategy development and implementation working with 3rd party agencies. 
  • Budget & cost control management

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Summary

Company

Guinness Nigeria

Job Level

Manager (Staff Supervisor/Head of Department)

Location

Lagos

Specialization

Marketing / Advertising / Communications

Job Type

Full-Time

Minimum Qualification

Degree

Preferred Years of Experience

7 - 10 years

Application Deadline

3 weeks from now