Digital Marketing Officer

DEQNA International Limited

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DEQNA International Limited is an upstart high-ended business support solutions and services provider, idea generation and incubation center, concept design, product development, and management company, with a focus on ICT driven and oriented products and services.


Job Description

  • Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company. Evaluating company’s research programme, market conditions and competitor data.

Summary of Job Function

  • Art/Creative
  • Marketing
  • Advertising

Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Maintaining our social media presence.
  • Measuring and reporting on the performance of all digital marketing campaigns

Requirements

  • B.Sc or Higher National Diploma (HND) in Social Sciences.
  • Certificate of proficiency in Digital Media or any relevant field
  • Proven two years working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Required Area of Core Competencies:

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Social Media
  • Online Marketing
  • Campaigns
  • Google Analytics
  • Web Analytics

This job originally appeared elsewhere.

Summary

Company

DEQNA International Limited

Job Level

Experienced (Non-Manager)

Location

Lagos

Specialization

Marketing / Advertising / Communications

Job Type

Full-Time

Minimum Qualification

HND

Preferred Years of Experience

1 - 3 years