As a makeup artist, you’ll be the go-to person for product recommendation, advice, and makeup tips. It’s expected that you’ll be familiar with the most popular types of both pro and drugstore makeup, have a good understanding of application techniques, and know how to use different types of makeup—think: liquid foundation, powder foundation, cream foundation, etc.
You’ll also need to understand basic color theory and have the ability to match skin tones to complementary colors. The same makeup will not produce the same results on all face shapes, skin types, complexions, or skin maturities. Knowing how to create a personalized makeup application for each of your clients is essential, and will come from hands-on practice as well as theoretical training.