Are you versed in the ways of the social media universe? Do you have strategies for raising followers, creating awareness and generating leads on Twitter, Facebook, and Instagram? Can you be the voice of a fast growing Lagos based fastfood chain on social and digital media space? If so, then you are the one we need on this job.
- You will need a bachelor's degree in marketing, PR, computer science or similar.
- You will also need demonstrated experience in social and digital media, which includes being able to measure social media presence.
- Creating and maintaining new marketing campaigns, brand promotions and product lines for us on different sites.
- monitoring our online progress using web analytic tools and preparing weekly report.
- answering directly to social media inquiries using our voice and guidelines.
- generating daily content on all social media platforms
- creating new ideas and campaigns, and measuring how effective those ideas are.
- working with the creatives department to coordinate their campaigns with other initiatives to fit in to the overall marketing and promotional goals of the company.
- looking for the latest trends online, making sure that we are keeping up with public shifts in media attention.
- Writing: The ideal candidate needs to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, Instagram etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
- Research: He/She needs to be resourceful and know what is happening in the fast changing world of social and digital media, what competitors are doing and what new measurement tools are being use.
- Problem-Solving: He/She will figure out how to best communicate our message on different platforms, and might sometimes need to convey sensitive issues or deal with angry customers.
- Organization: Well organised, timely and well targeted posts are required on all different platforms, How you communicate on each, determining audience, and measuring tactics are all key.
- Interpersonal Skills:
- Being friendly and approachable online and offline is required.
- He/She will work almost exclusively through the use of computer and mobile phone. Understanding computers, SEO, internet access, wordpress and being tech savvy is necessary.
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