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The British Council is the world's leading cultural relations organization and creates opportunities for people in the UK and worldwide to understand each other, to work together and learn from one another. We see this as crucial to building secure, more prosperous and sustainable futures for us all. We build trust and understanding between different countries and cultures and develop strong international links that are of benefit to people in Britain and the rest of the world.
Purpose of Job:
42% of Nigeria’s population is under 14. The government has recognised that its Vision 2020 must address the aspirations of this young population as part of its drive to achieve peace and prosperity. This has led to unprecedented interest and investment in Education, the Arts and good governance. This alignment with the UK’s priorities creates a growth environment for the British Council. To be successful in this, we are building understanding with our UK stakeholders of Nigeria as an emerging economy with substantial commercial and development opportunities as well as the challenges they may be more familiar with. In this we seek to integrate our approach with that of the wider UK mission.
We are expanding and scaling up our existing programmes, contracts and services in the Arts, Education & Society, English & Examinations and developing offers to fill important gaps such as in Skills. We are also working to ensure that we have a good balance of partnership, customer services and client funded work across all these sectors. To do all this we need to create the right enabling environment. In addition to developing the professional and technical expertise of our staff, we need to support them to build their relationships within Nigeria, the region and the wider global network. This will ensure we develop as well as adopt and use best practice.
We also need rigorous and compliant frameworks to support our work in areas such as finance, tax & status, security, procurement, compliance and quality management. We have new premises in Kano and have a major premises project under development in Abuja. However, there is still more work to be done, especially in Lagos and Port Harcourt to ensure our premises and technology support our brand reputation for integrity, innovation and professionalism..
The Exams business in Nigeria has grown significantly in recent years. We doubled our income and volumes between 2011 and 2013. In 2014/15 we delivered 90,000 examinations, this financial year the target is 100,000 exams on a turnover of £8.5m. Nigeria examinations work encompasses School exams, IELTS, and a wide range of academic and professional qualifications.
Customer service, operational quality and compliance assurance are critical to the business. Nigeria’s operating context means that risk management and contingency planning will be ongoing areas of focus. Developing flexible and appropriate delivery models will be critical in responding to the challenges of working across the country. There are a number of initiatives underway to address these needs. The Global New Operating Model for Exams (GNOME) and Global Financial Change projects are critical to our business plans.
The Head of Business Development role is a new role and the post holder will have the opportunity to help shape the role and business development team. The post holder will also have a working relationship with the new Marketing Manager and Digital Manager roles based in the Exams team.
Responsibilities and Main Duties
Business Development and Marketing:
Business Growth - to develop and support country business growth strategy with Country Examinations Manager.
To increase the number of examinations across Nigeria. To identify new markets, customers and channels of promotion
To research, plan and conduct a number of promotional events – physical, digital and print to drive growth targets
To collect and analyse qualitative marketing data in order to contribute to market strategy and support business development
Seek and use customer feedback to identify promotion channels, and new market opportunities
Identify opportunities to maximise sales to existing customer groups
Work closely with the product managers across Schools, IELTS and professional/university exams to identify new opportunities and manage new/existing external partners
Manage a database of clients/customers and create and manage a strategy for its use
Work with colleagues across Nigeria British Council in other SBUs to identify and devise joint promotional and partner events. Help build external profile of examinations business with universities, government, corporations and other relevant external bodies.
Monitor market intelligence within the industry in terms of market development, new products, competitive activity, new customers, etc.
Assist Country Examinations Manager and Director of Communications in planning activity and then to assist on monitoring income and expenditure to agreed targets
Team Management and Leadership:
Serve as member of Senior Leadership Team
Represent Country Exams Manager
To contribute to Nigeria Exams team objectives by attending and contributing to staff meeting and working groups
Engage in successful relationship building within the organisation matrix and externally
Formulate and implement business development strategy for Exams across all product lines.
Staff Performance Management and Continuous Professional Development:
Recognise learning gaps and address these with training, coaching or shadowing and address performance issues quickly, effectively and in line with HR policy.
Ensure the continual professional development of staff by putting development plans in place and offering quality induction, training and coaching required
Ensure that own professional development and training is continued
This list is not exclusive but demonstrates that the range of internal relationships reflects the range of external ones.
Key internal relationships include:
Nigeria Senior Leadership Team
Examinations Services staff
Director of Marketing and Communications
Director of Research
Regional Exams Team
Key external relationships include:
Exams Board representatives in the UK and SSA region;
Staff from DFID, FCO
Senior staff from educational institutions
Cambridge International Education
Global and regional SBU external stakeholders
Other important features or Requirements of the Job
(e.g. travel, unsocial/evening hours, restrictions on employment etc)
Travel across Nigeria will be required. Lead on events in areas outside of Abuja/Lagos is required, therefore, out of hours working including overnight and weekend stays is required.
Working together (more demanding)
Making it happen (more demanding)
Shaping the future (more demanding)
Creating shared purpose (more demanding)
Connecting with others (more demanding)
Being Accountable (more demanding)
Skills and Knowledge