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Uber started out to solve a simple problem: the need to get a ride across town. Six years and one billion trips later, we’ve stumbled upon something a bit bigger: a new way to help tackle congestion—one of the most serious challenges cities face today.
Using technology, Uber makes it quick and easy for people headed in the same direction at the same time to share their journey. It’s carpooling at the press of a button. And by getting more people into fewer cars we’ve proven you can reduce congestion and pollution overtime. uberPOOL in Los Angeles, for example, cut the number of kilometers driven across town by 12.7 million and carbon dioxide pollution by 1,400 metric tons in just eight months.
Longer term, we’re optimistic that smartphone apps like Uber can also offer a real alternative to individual car ownership. After all, if you can press a button and get an affordable ride across town in minutes 24-hours a day, why bother to own a car? There is an alternative to a world that looks like a parking lot and moves like a traffic jam. Join Uber to help make that future possible.
About Communications at Uber
The most successful consumer technology companies are brilliant storytellers, who put their products—as well as the benefits of those products—front and center in every communication.
Our team is responsible for telling Uber’s story to the media and third parties: whether it’s transforming how we get around town and the lives of people who value independent, flexible work; or cutting congestion in cities by getting more backsides into fewer cars. That’s partly about building lasting relationships with the key news outlets and journalists in every country where we operate. It also about being creative in how we tell our story, including the use of social media, as well as working with the public policy team to develop campaigns that make the positive case for reform.
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