We are seeking business development officers to join our growing team of individuals on a mission to create and execute major marketing strategies that are required to grow the company. This role requires ambiguity, ability to work autonomously, attention to details and project management skills.
Build and manage a customer database with phone number/emails to enable relationship management; database should be segmented based on customer past behaviours
- Develop and execute on marketing campaigns that increase sales from customers
- Develop a plan for building an active pipeline of potential corporate leads; strategies for nurturing these leads though emails, content, 1-on-1 interactions and converting these leads into customers
- Manage the company's social media profiles and presence including Facebook, Twitter, Instagram and additional channels that may be deemed relevant; focus should include strategies for increasing social media followership
- Track, measure and analyze all marketing initiatives to report on return-on-investment (ROI) and enable focus on initiatives with the highest ROI
- Manage periodic management meetings to report on ongoing marketing initiative and results so far
- OND/HND/BSc in any relevant field
- Some past experience in marketing would be an added advantage
- Excellent communicator and creative thinker, with an ability to use data to inform decisions
- Excellent organizational skills, ability to work independently and manage multiple projects with several moving parts
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