Construction Company seeks to recruit an experienced Brand Manager who is passionate about delivering innovative marketing campaigns, who would join a dynamic and fast-paced team.
- Analyse our brand perception, consumer behaviour and position in the market.
- Take brand ownership and provide the vision, mission, goals and ensure strategies align accordingly.
- Translate brand strategies into tactics, brand positioning and go-to-market strategies including social media management.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Align the company around the brand’s direction, choices and tactics
- Create/maintain a USP for the company as well as brand the operational sectors of the company independently
- Prepare long and short term innovative brand plans and organise events tailored to achieving stated goals.
- Partner with cross-functional teams on all phases of marketing plan development.
- Recommend, organise and implement overall go-to-market strategy, promotional enhancements, localization, monetization opportunities and brand extension activities.
Qualifications and Requirements;
- Brand management experience
- Excellent communication skills and understanding of the full marketing mix
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Bachelor degree in marketing or a related field
- Masters or other professional qualification in related field would be an added advantage
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